6 Small Business Website Navigation Guidelines to Improve UX
Derek Speese Derek Speese

6 Small Business Website Navigation Guidelines to Improve UX

Yay! Someone just visited your small business’ website. So now what? All small business websites need clear pathways to help clients find what they are looking for. Website navigation is that pathway that ensures visitors to your small business website experience the design you have in mind for them.

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Creating Value from Voice of Customer
Derek Speese Derek Speese

Creating Value from Voice of Customer

Voice of Customer empowers small businesses to add, delete, cancel, redesign, streamline, optimize, and improve—all in the name of creating value for the customer. For a small business, value is anything that a customer would be willing to pay for.

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3 Tips for Choosing the Right Keywords to Boost SEO
Derek Speese Derek Speese

3 Tips for Choosing the Right Keywords to Boost SEO

To ensure that your website is optimized for search engines in reaching your audience, you have to be sure to use the right keywords. Keywords are to SEO like peanut butter is to a PB&J sandwich or like cheese whiz is to a Philly steak. You can’t have one without the other.

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